cba为什么电视不直播
CCTV5 is broadcasting CBA matches. By checking the program schedule of CCTV5, it can be seen that there is almost a CBA live broadcast scheduled every day at 19:30. However, CCTV5 is a comprehensive sports channel that not only broadcasts CBA matches but also covers many other sports events. This might be the reason why some people think that CBA matches are not being broadcasted on TV.
Here are some key points to consider regarding the topic:
1. Diversified TV Schedule: CCTV5 has a wide range of sports events to broadcast, so it might not always prioritize CBA matches due to other commitments.
2. Internet Media's Rights: This season, the CBA broadcasting rights were bought by Migu, an online media platform. This means that television stations, except for CCTV, have to purchase the rights from Migu in order to broadcast CBA matches. CCTV is exempted from this requirement.
3. Dispute over Broadcasting Fees: Local sports channels have stopped broadcasting CBA matches due to controversies regarding the payment of broadcasting fees. Although local TV stations should ideally broadcast local or relevant CBA or basketball matches and pay a certain amount of broadcasting fees, the financial burden makes it difficult for them to sustain the live broadcast.
4. Impact of Internet Streaming: Increasingly, mobile internet platforms are acquiring the broadcasting rights of CBA matches, posing a significant challenge to traditional television platforms. This shift towards internet livestreaming platforms has led to a decrease in CBA matches being broadcasted on TV.
5. Improved CBA Popularity: With the development of the CBA league, there has been a significant increase in the number of fans, resulting in higher TV ratings. The recent ban on broadcasting NBA games in China might further stimulate the interest of fans, boosting the viewership of CBA matches.
6. Mismatch of Competitiveness: Compared to the other two opponents, the Chinese men's basketball team might face a significant disadvantage, making it challenging to win matches against teams like the Canadian and Greek national teams. The fear of potential embarrassing losses in front of the home audience might contribute to the hesitation to broadcast such matches on TV.
In conclusion, CBA matches are indeed being broadcasted on TV, especially on CCTV5 and CCTV5+. However, the diversification of the TV schedule and the changing landscape of media rights and broadcasting fees have influenced the frequency of CBA match broadcasts on TV. Additionally, the growing popularity of internet livestreaming platforms and concerns about the competitiveness of the Chinese men's basketball team may also play a role in the limited TV coverage of CBA matches.
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